- AdWords Optimisation Explained
The benefits of Pay Per Click (PPC) Google AdWords compared with traditional promotional is just this: almost all traditional techniques are broadcast methods to potential customers who have demonstrated next to no interest in buying your service. Think radio ads, flyers through doors, bill board posters, TV ads etc etc. They are all broadcast adverts. Sure there some targeted than others, if you are selling marketing services to firms, you put adverts in a Marketing magazine, but that's a crude method these days.
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