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By: Stew Mayers
The fad is believed to have started with long-haul trucks in the mid-90s. Because these trucks travel great distances, marketers saw a chance to reach a wider audience by putting colorful vinyl ads on their surfaces. And, since it proved successful in creating recall, delivery trucks and vans followed suit. Soon, vinyl graphics were on all kinds of autos, like cars, bikes, buses, and even air planes and hot air balloons.
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The fad is believed to have started with long-haul trucks in the mid-90s. Because these trucks travel great distances, marketers saw a chance to reach a wider audience by putting colorful vinyl ads on their surfaces. And, since it proved successful in creating recall, delivery trucks and vans followed suit. Soon, vinyl graphics were on all kinds of autos, like cars, bikes, buses, and even air planes and hot air balloons.
In the past, advertisers depended on traditional mediums of media, like television, radio, and print to get their products and services known to their target market. However, since more people started to spend time out of the home and rushing to and from one place to another, outdoor adverts were introduced. In came billboards, tarpaulins, and giant digital screens. However, it did not just halt there. As lifestyles became more hurried than ever, the only way for advertisers to stay abreast with their customers is to catch up with their paces – thus, the birth of mobile ads and the vehicle wrap industry. Then, the racing world caught on. What started with basic vinyl decals and stickers has now evolved into a full-body finish of the racers' sponsors. Even road racers adopted the fad and took to vinyl graphics to give their individual vehicles edgy looks.
Vehicle wrap has functional and aesthetic uses. The philosophy behind it is to display attention-grabbing images that reach a wider audience since the vehicle is always moving.
If you’re stuck in traffic and beginning to get annoyed, a bus wrapped in humorous ads will be a welcome sight. If you're beginning to feel bored while waiting in between train stops, vinyl decals on the train's body will serve as good amusement. And since these adverts kept up with you during your long commute or drive home or to the office, you are more likely to recall them instead of the full-page colored ad you saw while reading the newspaper.
How did we get to this point, you may ask? Simple ingenuity. Since human behavior is inconsistent and attention spans are short, nothing would impact better recall than ads that are in motion -- and not just that, move with present lifestyle paces. And vehicle wraps offer just that. This is why it is not surprising that it continues to grow every day.
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Stew Mayers is the publisher of next generation media news letter. You can subscribe by visiting his web site at: car wrap and receive updates related information about vehicle wrap.
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