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Ezine Ready

By: APP Manager

Improve Your Conversion Rate and Web Credibility Using Trust Seals

Everyday there are thousands of new internet users online. Despite the fact that more and more people all the time are making online purchases, there are many consumers who are still concerned about it and as a result are timid about shopping online. Today consumers are increasingly smarter, more cautious and more savvy about what can put them in danger. Online customers must be certain that their vital information is safe and secure and that their privacy will be upheld at all times.

More and more, it is the responsibility of online merchants to provide their customers with a safe place to make purchases. Websites that are ethical and honest will not only offer consumers wonderful services and products, but also boost the trust they've got in the process of online purchasing. By implementing a trust seal on their sites, internet merchants will enhance website credibility and build that customer trust. Trust seals can boost conversion rates and sales by a large margin--sometimes 15 percent or more.

As a website owner, an important asset for you is the trust and credibility your website conveys to potential customers. It might seem like an inconsequential thing, but if your visitors trust you and your website, they'll more likely buy something, and the more credibility you've got, the better your conversion rate will be. To put it simply, website integrity will pay off. It's a fact that displaying trust marks or trust seals on a website and providing third party verification of your site's credibility translates to sales.

Trust marks or trust seals come in many forms and from several companies, but generally you'll find seals in one of three categories:

Privacy Seal:A privacy verified seal is awarded to sites with a privacy policy that meets the standards and specifications outlined by the third party. Implementing a privacy policy and following it is a significant part of developing customer trust. Privacy policies usually give a promise that private information won't be exchanged, transferred or sold for any reason, that customers won't receive e-mail correspondence from the company without their permission, and that information won't remain on file for longer than a prearranged time frame.

Business Seal:For this seal, the company's physical address is confirmed and verified through U.S. or Global Priority Mail, as is the company's phone number and e-mail address. Generally, qualifying for this particular seal requires a URL, business address, company name, and customer service e-mail and phone number. A lot of trust seal companies also require a managing member of the applying company to give a e-mail address, valid address and phone number to be awarded a business verified seal.

Security Seal:Regarding a company's privacy policy and SSL certificate, implementation of this particular seal verifies a Website's security. Sites that are given a security verified seal have had customer check in and out page's security as well as their SSL certificate verified along with meeting the standards of the trust marks featured here.

Trust marks and third party verification can help change the anxiety that A lot of customers feel about whether they can trust sites with their personal and vital information. Site credibility and authenticity can make a huge difference in conversion rates and sales. The purpose of third party verification and trust mark programs is to help verifiable and trustworthy internet merchants to create the credibility they need in order to make their company successful.

Free Article Provided by: http://automobile-book.com

C. Cook is a content writer who writes about and researches subjects of interest to internet merchants, including conversion rates and boosting sales.

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